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Advantages of Web 2.0 advertising
Some of the biggest advantages of Web 2.0 advertising using social networking include:
You don't have to hunt down your target audience. They don't have to hunt you down.
The Internet is an enormous and
powerful tool when trying to gain a larger audience. Getting word-of-mouth promotion through Internet social networking can expand your reach to unlimited customers you didn't know existed.It’s a great way of increasing your client base beyond geographical boundaries. While joining a community of local businesses can help you target the local customer, joining larger communities of similar businesses will increase your visibility to the overseas buyer in the far corners of the globe.
The biggest advantage of
Web 2.0 advertising its cost—free. You do not have to pay thousands of dollars in advertising campaigns and worry about how it is being received in different parts of the world. You can achieve all this and more right from your office.Using social networking and Web 2.0 as a promotion tool give businesses total control over the image and style they create for themselves.
Web 2.0 advertising brings more
to the table than traditional advertising. For the smaller business with limited funds, Web 2.0 is opening advertising venues not available even a year ago.
What is Web 2.0?
1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index
2,695,205 - the number of articles in English on Wikipedia (the world's largest free online encyclopaedia)
70,000,000 – number of total videos on YouTube (March 2008)
133,000,000 – number of blogs indexed by Technorati since 2002
1,111,991,000 – number of Tweets to date
200,000,000 – number of active users: facebook
236,000,000 – number of visitors attracted annually by 2008: Digg
To break it down into a single definition that is relatively simple, Web 2.0 is a system in which online users become participants rather than mere viewers.
With Web 2.0, information can be pulled from a number of different places, and it can be personalized to meet the needs of a single user. Applications can be built on the existing applications that comprise the Web 2.0 interface. It could be said that Web 2.0 will allow the mass population to communicate with each other and spread ideas rather than receiving their information from a single authority. Based on the descriptions above, it should be easy to see the advantages of this system. Information will flow freely, and people can express their ideas without fear of repression. Web 2.0 would make the Internet a true democratic system, a digital democracy.
Web 2.0 – Advertising Advantages
Word-of-mouth advertising is the defining element of Web 2.0 advertising. It’s all about making new connections and expanding your internet presence via social networking.
Web 2.0 advertising through social networking gives you the much needed proximity to your clients, increases the frequency of social contact and changes the dynamics between you and your customers.
It creates structured internet communities and puts like minded people in touch with others, where once it was impossible. Social networking, which is viral in nature, keeps the community growing and extends your reach indefinitely.
Social networking sites not only help people interact with each other but also allow them to share likes and dislikes, music and photos as well as video and TV clips. This provides businesses with a perfect platform to advertise and promote their products or services.
You can get a better feel for the market by getting to know more about your target audience including the kind of products or services they prefer. This in itself can save you loads of time, effort and money spent advertising to the wrong target audience.
Joining a social network or a Web 2.0 site that is relevant to your business is one of the easiest and best ways of advertising your business. What’s more, it’s free.